HOKA
“Driven By Grit”The insight: We noticed that a lot of folks wear Hokas to the grocery store. Not really what Hoka’s are meant for. The same is true of us as a species—we’re not meant to sit at a desk all day looking at pixels, grit and tenacity are defining characteristics of the human race. We want to redefine Hoka as the shoes for that purpose. Hoka runners run the risk of becoming grittier, more tenacious, faster, stronger, better.
TV+ CAMPAIGN Nº1
(60s TV SPOT)
WATCH ON YOUTUBE
ART DIRECTION | Chase Harris | Alec Mejorada
COPYWRITING | Eliza Loosli
DIRECTOR OF PHOTOGRAPHY | Brayden Merrill
SOUND DESIGN | Chase Harris
TALENT | Eliza Loosli
SPECIAL THANKS TO
Jenny Brooks
Brooksee Racing
Extras